Ok, I know this is desperate but with the ecosystem facing another Great Extinction (where a substantial portion of the species on Earth are going to be driven to extinction except this time is because of US)* we've got to do something.
Why not auction off the names of newly discovered species? (And preferably give the money to conservation efforts).
I think people (and maybe even corporations) would be more interested in conservation if they had a species named after them. If they knew their species was endangered or the habitat their species lived in was threatened, they might rally to save it. I mean, this is another form of IMMORTALITY, very few people will be remembered after a few centuries but a species name? It reminds me of the scientist Seaborg, he said while other scientists got Nobel prizes he was on the periodic table for eternity! (or something like that).
Maybe if we get REALLY desperate we could re-name already named species. I know it's repulsive but surely Exxon would pay a huge amount to have the (scientific) name of the Tiger changed to it. Or Apple would similarly pay perhaps for the entire family of apples to be named, well you get it.
While unglamorous (is that a word?) species wouldn't fetch much money perhaps, in some cases, that could be turned around. Consider the guinea worm, a species very close to eradication (yay!). Just like smallpox, it could be named because there is no such thing as bad publicity. (Some pest removal company would probably pay dearly for that name!).
*no I don't mean US as in United States (although I know we bear more than our share of the blame). Anyway, have you seen the funny video "So you've got a case of the Humans"?
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